Each year, the anniversary of September 11 brings a flood of emotions and memories, as people reflect on the lives lost in the tragic events of that day. Among the many tributes that emerge to honor this day, one stands out for its profound impact: Budweiser’s iconic Clydesdale commercial.
This poignant ad aired only once but left a lasting impression. It begins with a majestic scene of Clydesdales galloping through a picturesque field, pulling a wagon from an old barn. The journey then moves to a snowy countryside, creating a sense of quiet reflection.
As the horses travel through the serene landscape, their powerful presence captivates those who watch. The scene shifts to New York City, with the Clydesdales crossing the Brooklyn Bridge, framed by the city’s skyline in the distance.
A close-up of one of the Clydesdales reveals its solemn expression, reflecting the heavy emotions of the day. The camera then moves to the Statue of Liberty, a powerful symbol of freedom and resilience.
As stirring music swells, the horses bow their heads in reverence before the statue, delivering a silent but profound message of respect and remembrance. This touching tribute embodies the strength and unity that arose in the wake of September 11.
Originally aired on February 3, 2002, during Super Bowl XXXVI, the Budweiser commercial has become a deeply emotional and enduring tribute. Though aired only once, it continues to resonate, honoring the memory of those lost with grace and sincerity.
